An eight-year-old Australian girl has managed to build a hugely successful business with playful videos featuring her easy-to-follow cooking recipes, which are earning around $127,000 a month in ad revenue alone.
Known simply as Charli, the mini-Martha Stewart has turned her CharlisCraftyKitchen into YouTube’s largest food channel in less than three years. In the process, she’s beaten out household names such as celebrity chef Jamie Oliver to claim the lucrative title.
According to data gathered by online video advertising company Outrigger Media, Charli’s channel has brought in an estimated $127,777 for the young entrepreneur in March alone. (Scroll down for the video.)
1. Charli, an eight-year-old from Australia (pictured), makes an estimated $127,000 a month from the ad revenue generated from her popular YouTube channel CharlisCraftyKitchen.
For perspective, Oliver only earned an estimated $32,261 in ad revenue from his channel’s 6.9 million views last month.
In comparison, Charli and her five-year-old sister Ashlee, who is her sister’s “chief taste tester”, are getting an average of 29 million views a month.
CharlisCraftyKitchen, which features weekly child friendly tutorials for making things like Minnie Mouse pops out of Oreos and princess teacup cookies, has more than 320,000 subscribers.
The tutorials come with their very own short opening credits, featuring Charli and Ashlee’s avatars, with one of the sisters singing: “Welcome to Charli’s Crafty Kitchen where you can eat what you make”.
2. Eight-year-old runs YouTube’s largest food channel.
3. Charli and her five-year-old sister Ashlee’s how-to video on making Frozen-inspired ice pops has earned 57 million views since it was posted last July.
Many of the girls’ videos are inspired by the holidays — for example a demonstration of how to bake a Kit Kat Christmas cake has received more than two million views since it was published in December.
A video featuring a simple recipe for “rainbow” donuts has been viewed more than 6.5 million times since being shared in 2014.
And then there is a video that shows the sisters creating Jello “tip” ice pops, inspired by the hit Disney film Frozen. That one has received an astonishing 57 million views since it was uploaded last June.
Charli quickly received another million views after advertising the clip on her Facebook page yesterday, writing:
56 million YouTube views must mean these ΓÇ¬#ΓÇÄFrozen inspired popsicles are REALLY tasty! [sic]
4. The sisters made a mess while eating their “shark” Jello cups.
5. Charli and Ashlee used icing and M&M’s to make Cinderella brownie jar treats.
One mom commented:
My [two]-year-old loves watching this video and we make them all the time. They are a huge hit in our household. Thank you.
Another viewer joked:
My five-year-old might account for a few hundred of [the views].
Charli launched CharlisCraftyKitchen in 2012 when she was just six-years-old, according to her channel’s description, which adds that she “has always been passionate about her craft and being in front of a camera”.
6. Charli can be seen putting the final touches on a Minnie Mouse pop made out of an Oreo cookie.
7. The girls end every video by trying their treats.
8. A video that shows the sisters creating Jello “tip” ice pops, inspired by the hit Disney film Frozen, has received an astonishing 57 million views since it was uploaded last June.
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