This Greenpeace Video Forced Lego To Drop Its Partnership With Shell…

Greenpeace has won a victory over a big oil company and wants everyone to know about it. The environmental organization has forced Lego — the big Danish toy maker — to drop its partnership with Shell and it all started with this video. Three months ago, Greenpeace published a video tilted LEGO: Everything is NOT awesome, telling us the following:

We love LEGO. You love LEGO. Everyone loves LEGO.

But when LEGO’s halo effect is being used to sell propaganda to children, especially by an unethical corporation who are busy destroying the natural world our children will inherit, we have to do something…

Children’s imaginations are an unspoilt wilderness. Help us stop Shell polluting them by telling LEGO to stop selling Shell-branded bricks and kits today. Sign our petition at

Greenpeace is calling on LEGO to end its partnership with Shell to Save the Arctic.

Here is the video itself.

As always, it is worth browsing the comments and this one stood out to me:

It’s funny because the partnership they dissolved was a marketing one. Legos are plastic, made from petrochemicals. They haven’t ended a damn thing.

I guess everyone will take different things out of the story…

Share Greenpeace’s victory over Shell with your friends below and see what they make of it.